Tuesday, 16 December 2008

Coca Cola Corruption and Nazi Sponsorship

Political activist and journalist Mark Thomas travels to South America, India and the US to investigate the way in which Coca-Cola and its suppliers operate and the extent to which they uphold moral and ethical obligations. Coca-Cola is one of the most iconic brands of both the 20th and 21st centuries. Promoting itself as the drink of freedom, choice and US patriotism, the company's feel-good factor is recognised worldwide and reflected in its enormous profits. But behind this carefully crafted image exists a company accused of environmental damage, human rights violations and questionable business practices. Thomas, a long-term critic of Coca-Cola's more controversial practices, finds disturbing evidence which undermines its effervescent image as a force for good and which has prompted a global consumer backlash

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