SOCIALIST TV: Manufacturing Consent : Noam Chomsky and the Media

Sunday 2 March 2008

Manufacturing Consent : Noam Chomsky and the Media

Synopsis from Wikipedia: Manufacturing Consent: Noam Chomsky and the Media (1992) is a documentary film that explores the political life and ideas of Noam Chomsky, a linguist, intellectual, and political activist. Created by two Canadian independent filmmakers, Mark Achbar and Peter Wintonick, it expands on the ideas of Chomsky's earlier book, Manufacturing Consent: The Political Economy of the Mass Media, which he co-wrote with Edward S. Herman.

The film presents and illustrates Chomsky's and Herman's propaganda model, the thesis that corporate media, as profit-driven institutions, tend to serve and further the agendas of the interests of dominant, elite groups in the society. A centerpiece of the film is a long examination into the history of The New York Times's coverage of Indonesia's invasion and occupation of East Timor, which Chomsky claims exemplifies the media's unwillingness to criticize an ally.

Until the release of The Corporation (2003), made by Mark Achbar, Jennifer Abbott and Joel Bakan, it was the most successful documentary in Canadian history, playing theatrically in over 300 cities around the world; winning 22 awards; appearing in more than 50 international film festivals; and being broadcast in over 30 markets. It has also been translated into a dozen languages.

Chomsky's response to the film was mixed; in a published conversation with Achbar and several activists, he stated that film simply doesn't communicate his message, leading people to believe that he is the leader of some movement that they should join. In the same conversation, he criticizes the New York Times review of the film, which mistakes his message for being a call for voter organizing rather than media critique.

Quotes from the film

“In a totalitarian state, it doesn't matter what people think, since the government can control people by force using a bludgeon. But when you can't control people by force, you have to control what people think, and the standard way to do this is via propaganda (manufacture of consent, creation of necessary illusions), marginalizing the general public or reducing them to apathy of some fashion. “

“It's the primary function of the mass media in the United States to mobilize public support for the special interests that dominate the government and the private sector.“

“If you want to understand how a particular society works, you have to understand who makes the decisions that determine the way a society functions. In the U.S., the major decisions over what happens in a society (investment, production, distribution, etc.) are in the hands of a relatively concentrated network of major corporations, conglomerates, and investment firms. They're also the ones who staff the major executive positions in the government, and they're the ones who own the media, and are the ones who are in the position to make decisions. They have an overwhelmingly dominant role in the way life happens, what's done in this society.”

“War is a serious business, and in a totalitarian society, the dictator simply says 'we're going to war' and everybody marches.”

“These are not just academic exercises. We're not analyzing the media on Mars, or in the 18th century, or something like that. We're dealing with real human beings who are suffering and dying and being tortured and starving, because of policies that we are involved in – we as citizens of democratic societies are directly involved in and responsible for. And what the media are doing is ensuring that we do not act on our responsibilities, and that the interests of power are served, not the interests of suffering people and not the needs of the American people who would be horrified if they realized the blood that's dripping from their hands because of the way they're allowing themselves to be deluded and manipulated by the system. “

“I think what used to be called centuries ago 'wage slavery' is intolerable. I don't think people ought to be forced to rent themselves in order to survive. I think that the economic institutions ought to be run democratically by their participants, by the communities in which they exist, and so on. And basically through various kinds of free association. “

“My work is not directed to intellectuals, but to what are called 'ordinary people.' And in fact what I expect from them is exactly what they are, that they should understand the world and act according to their decent impulses. And that they should try to improve the world.”

“I'm helping people develop intellectual self-defense... I don't mean go to school, because you're not going to get it there... It means that you have to develop an independent mind, and work on it. That's extremely hard to do alone... The beauty of our system is that it isolates everybody. Each person is sitting alone in front of the tube. It's very hard to have ideas or thoughts under those circumstances. You can't fight the world alone. Some people can, but it's pretty rare. The way to do it is through organization.”

“I do not think that the state ought to have the right to determine historical truth and to punish people who deviate from that truth. I'm not willing to give the state that right [...]. If you believe in freedom of speech you believe in freedom of speech for views you don't like. Göbbels was in favour of freedom of speech for views he liked.. so was Stalin. [...] If you are in favour of freedom of speech, that means you are in favour of freedom of speech precisely for views you despise - otherwise you're not in favour of freedom of speech.”

“The point is that you have to work. And that's why the propaganda system is so successful. Very few people are going to have the time or the energy or the commitment to carry out the constant battle that's required to get outside of Lehrer, or Dan Rather, or somebody like that. The easy thing to do, you know, you come home from work, you're tired, you had a busy day, you're not going to spend the evening carrying out a research project. So you turn on the tube, you say it's probably right, or you look at the headlines in the paper, and then you're watching sports or something. That's basically the way the system of indoctrination works. Sure the other stuff is there, but you're going to work to find it. “

“Modern industrial civilization has developed within a certain system of convenient myths. The driving force of our industrial civilization has been individual material gain, which is accepted as legitimate, even praiseworthy on the grounds that private vices yield public benefits, in the classic formulation. Now it's long been understood, very well, that a society that is based on this principle will destroy itself in time. It can only persist with whatever suffering and injustice it entails, as long as it's possible to pretend that the destructive forces that humans create are limited, that the world is an infinite resource, and that the world is an infinite garbage can. “

“At this stage of history, either one of two things is possible: either the general population will take control of its own destiny and will concern itself with community interests, guided by values of solidarity, and sympathy and concern for others; or alternatively, there will be no destiny for anyone to control.”

“As long as some specialized class is in a position of authority, it is going to set policy in the special interests that it serves. But the conditions of survival, let alone justice, require rational social planning in the interests of the community as a whole, and by now, that means the global community. “

“The question is whether privileged elites should dominate mass communication, and should use this power as they tell us they must – namely to impose necessary illusions, to manipulate and deceive the stupid majority and remove them from the public arena. The question in brief is whether democracy and freedom are values to be preserved, or threats to be avoided. In this possibly terminal phase of human existence, democracy and freedom are more than values to be treasured, they may well be essential to survival. “

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The case for Socialism

The world we live in at the beginning of the 21st century is one that is fraught with contradiction. Over 800 million of our fellow humans are chronically malnourished and at least 1.2 billion will, on any one day, go without food. At the same time, the governments of the world order the destruction of vast mountains of food to keep prices high, stockpile food until it rots and pay farmers to take land out of production because the laws of supply and demand insist that overproduction is bad for the market.

Some 600 million of our fellow humans are homeless, many sleeping rough on the streets of the world’s cities, yet there is no shortage of vacant buildings – countless millions of acres of empty living space in the major cities of the world – and certainly no shortage of building materials or skilled builders and craftsmen presently out of work. Again, we find that the market not only dictates who does and does not eat, but who does and does not sleep comfortably.

Well over one billion of our fellow humans have no access to clean water, while its growing scarcity is calculated to spark many wars across the globe this coming century. Meanwhile, the technology exists to desalinate millions of gallons each day and to set up treatment plants capable of cleaning the dirtiest water. However, there is not much profit in selling something which covers five-sixth’s of the planet, so the investment never comes.

While millions of children die each year of curable diseases and while we still await breakthroughs in medical science that can cure the presently incurable, we find there are literally thousands of scientists around the world employed in weapons programmes – paid by their respective governments to devise new methods of murder, including germ warfare.

The list is as endless as it is insane. At every turn we find evidence of how capitalism destroys us physically and mentally, retarding real human development. At every turn we come smack up against the iron law of our age – “can’t pay, can’t have”. At every turn we find capitalism running wild like a rabid dog, infecting all it comes into contact with.

Credit where credit is due. Capitalism has enabled us to carry out some pretty fantastic technological and scientific feats. Advances in warfare sparked a race for rocket technology that has enabled us explore the furthest limits of the solar system. The search for oil and other resources has allowed us to plumb the deepest oceans and map out the ocean beds. We can split the atom, map the human genome, and perform the most amazing organ transplants. Nothing, it seems, is beyond us. Our productive powers are unprecedented. Our capabilities are awe-inspiring. Sadly, however, and in spite of the technology at our disposal, the never-ending battle for profits means that we have entered the 21st century dragging with us every social ill that plagued the previous century. War, hunger, poverty, disease, and homelessness are still making the headlines, and each of these problems is, to a lesser or greater degree, rooted in the way we continue to organise ourselves for production. The terrible irony is that we are already capable of solving the major problems that face us. Indeed, we have been capable of solving them for quite some time – though obviously never within the context of capitalism.

Over 20 years ago, the World Health Organisation revealed that the technology existed to feed a world population twelve times its (then) size. Five years ago the UN reported that Africa could easily feed a population six times its current size if western farming technology was introduced. Science and technology are in fact so advanced as to enable us to solve all these problems. However, the requirements of profit everywhere act as a stumbling block not only to the full use of the productive forces, but also to the full and unhindered use of science and technology in the service of humanity.

Socialists long ago realised that the problems we face are in fact social problems, not natural ones or the vengeance of gods – social problems because they have their roots in the way our world is organised for production, that is production for profit, not need. If you think seriously about it, you’ll be hard pressed to find any aspect of our lives that is not subordinated to the requirements of profit. This is the case the world over. We are all of us at the mercy of the anarchic laws of capitalism.

What is to be done?
If this is the case, then what can we do about it? Socialists believe the only way forward lies in abolishing the money/wages/profit system that we know as capitalism and establishing a world socialist society or, in other words, a world of free access to the benefits of civilisation. Only then can we gain real control over our world and reassert control over our own destiny. Only then can we produce without polluting our world and only then can we enjoy a world in which there is no waste or want or war.

Socialists advocate a world without borders or frontiers, social classes or leaders, states or governments or armies. A world devoid of money or wages, exchange, buying or selling. A world where production is freed from the artificial constraints of profit. A world in which people give freely of their abilities and take according to their own self-defined needs from the stockpile of communal wealth. A global system in which each person has a free and democratic say in how their world is run.

Human nature a barrier?
Of course, many will agree that such a world would be a beautiful place to live in, but that “human nature” will always be a barrier to its establishment, because humans are “by nature” greedy, selfish and aggressive. It quickly becomes apparent that what they are describing is not human nature as such, but various traits of human behaviour exhibited under particular circumstances. Socialists maintain that human behaviour is shaped by the kind of system people are brought up to live in – that it is not our consciousness that determines our social existence but our social existence which determines our consciousness. Nobody is born a racist or a patriot, a bigot or with a belief in gods. Nobody is born a murderer, a robber or a rapist, and our alleged greed for money is no more a function of the natural human thought process than were slavery or witch burning.

In general, the ideas the common people hold have been acquired second-hand, passed down from the ruling class above us. This is because the class which owns and controls the productive process also controls the intellectual life process in general. Any anti-social behaviour is likewise influenced by our social circumstances at any given time, i.e., when we are poor, depressed, lonely, angry and frustrated.

In most cases, those who produce the world’s wealth (some 95 percent of the world’s population) have had that second-rate education that makes free-thought difficult – an upbringing that conditions us to accept without question the ideas of our betters and superiors. Indeed, the education system is geared to perpetuate the rule of an elite, insofar as it never encourages children to question and take issue with the status quo. Children may well cite that 8 times 8 equals 64, but how many will ask about the cause of wars or query the destruction of food?

Socialists hold that because we can adapt our behaviour, the desire to cooperate should not be viewed as irrational. We hold that humans are, “by nature”, cooperative and that we work best when faced with the worst and that our humanity shines through when the odds are stacked against us. There are millions of cases of people donating their blood and organs to complete strangers, sacrificing their lives for others, of people giving countless hours of their free time to charitable work – all of this without financial incentive. There is even the case of a man throwing himself on top of a grenade to protect children in a school yard. He died to protect children, none of which were his own, and in the instant knowledge that his action was suicidal.

Today, world capitalism threatens the human race with extinction. The reason this obnoxious system survives is because we have been conditioned to accept it, not born to perpetuate it. Rest assured, no gene inclines us to defend the profit system.

Been tried?
Many believe that socialism has already been tried and has failed. They then point to the former Soviet Union, to China, Cuba and a dozen other states that claimed to have established “socialism”. What they fail to grasp is that socialism has existed nowhere, and that what existed – being passed off as socialism – was in fact state capitalism, not socialism or communism (which mean the same thing). A cursory glance at the affairs of these countries reveals they never abolished the wages system. The rulers exploited their workers and outlawed dissent. They produced when only viable to do so, maintained commodity production, traded according to the dictates of international capital and, like every other capitalist state, were prepared to go to war to defend their economic interests. Moreover, in all of these countries, it was believed that socialism could be established by force, that socialism could exist in one country. The Leninists who carried out the Bolshevik Revolution maintained that the revolution could only be carried out by a minority vanguard party, that the masses were too ignorant to understand the case for change.

Socialism, like capitalism, can only exist on a global scale, and that it will only come about when a majority of the world’s people want it and are prepared to organise for it peacefully and democratically, in their own interests and without leaders. No vanguard can establish socialism – “the emancipation of the working class must be the work of the working class itself”.

We can do it
But who are the “working class”? Agreeing with Marx, we believe that there are two classes in society – the working class and the capitalist class, each one determined by its relationship to the means of living. The capitalist class own and control the means and instruments for producing and distributing wealth, living as parasites off profits, rent and interest. The working class, other than possessions we have purchased with our own sweat, own little more than our ability to sell our physical and mental abilities to the highest bidder. There is no “middle class” as the working class includes land workers, doctors, lawyers and teachers – anyone, indeed, who must sell their mental and physical energies to survive.

This class, the working class, runs the world and it is important to grasp this fact. It is we who fish the oceans and tend the forests and till the land and plantations. It is we who build the cities and railroads, the bridges and roads, the docks and airports. It is we who staff the hospitals and schools, who empty the bins and go down the sewers. It is we, the working class, who produce everything society needs from a pin to an oil-rig, who provide all of its services. If we can do all of this off our own bats, then surely we can continue to do so without a profit-greedy minority watching over us and, more, in our own interests.

The ruling class, of capitalists and their executive, the governments of the world, have no monopoly on our skills and abilities. These belong to us. Moreover, it is we who are responsible for the inventions that have benefited humanity and the improvements in productive techniques. Most inventions and improvements are the result of those who do the actual work thinking up easier and faster ways of completing a task, the result of ideas being passed down from generation to generation, each one improving the techniques of the previous. If those who work have given the world so much, in the past say 2000 years, then how much more are we capable of providing in a world devoid of the artificial constraints of profit?

Capitalism must go
It is easy to cite the advantages of capitalism over previous economic systems. Many people believe that capitalism, though not perfect, is the only system possible. One thing is certain, though – if we follow the capitalist trajectory, we’re in for some pretty troublesome times. Capitalism has undoubtedly raised the productive potential of humanity. It is now quite possible to provide a comfortable standard of living for every human on the planet. But, to reiterate, capitalism now stands as a barrier to the full and improved use of the world’s productive and distributive forces. In a world of potential abundance, the unceasing quest for profit imposes on our global society widespread artificial scarcity. Hundreds of millions of humans are consigned to a life of abject poverty, whilst the majority live lives filled with uncertainty.

Our ability to imagine has brought us so very far, from the days when our ancestors chipped away at flint to produce the first tools, to the landing of someone on the moon, the setting up of the world wide web, and the mapping out of the human genome. Is it really such a huge leap of the imagination to now envisage a social system that can take over from the present capitalist order of things? Is it just too daring to imagine humans consigning poverty, disease, hunger and war to some pre-historic age?

Do we really need leaders deciding our lives for us? Do we really need governments administering our lives when what is really needed is the administration of the things we need to live in peace and security? Must every decision made by our elites be first of all weighed on the scales of profit, tilted always in their favour? A growing number think not and have mobilised to confront what they perceive to be the major problems of contemporary capitalism.

In recent years there has been a world-wide backlash against neoliberal globalisation, corporate power and the iniquities of modern-day capitalism. Everywhere where the world’s ruling elite have assembled to decide their next step they have been met with protests and demonstrations that have attracted hundreds of thousands. Demonstrations at Seattle, Gothenburg, Prague, Genoa and Gleneagles, for instance, have fuelled the ongoing debate on the nature of modern day capitalism. Thousands of articles have been written on the subject and hundreds of books have been published that explore the alternatives offered by the anti-globalisation movement.

What is now clear is that the anti-globalisation movement, however well-meaning, does not seek to replace capitalism with any real alternative social system. At best it attracts a myriad of groups, all pursuing their own agenda. Some call for greater corporate responsibility. Some demand the reform of international institutions. Others call for the expansion of democracy and fairer trading conditions. All, however, fail to address the root cause of the problems of capitalism.

One thing is certain: capitalism cannot be reformed in the interests of the world’s suffering billions, because reform does not address the basic contradiction between profit and need. The world’s leaders cannot be depended upon because they can only ever act as the executive of corporate capitalism. The expansion of democracy, while welcome, serves little function if all candidates at election time can only offer variations on the same basic set of policies that keep capitalism in the ascendancy.

Capitalism must be abolished if we as a species are to thrive, if the planet is to survive. No amount of reform, however great, will work. Change must be global and irreversible. It must involve all of us. We need to erase borders and frontiers; to abolish states and governments and false concepts of nationalism. We need to abolish our money systems, and with it buying, selling and exchange. And in place of this we need to establish a different global social system – a society in which there is common ownership and true democratic control of the Earth’s natural and industrial resources. A society where the everyday things we need to live in comfort are produced and distributed freely and for no other reason than that they are needed – Socialism.

It is now no utopian fantasy to suggest we can live in a world without waste or want or war, in which each person has free access to the benefits of civilisation. That much is assured. We certainly have the science, the technology and the know-how. All that is missing is the will – the global desire for change that can make that next great historical advance possible; a belief in ourselves as masters of our own destiny; a belief that it is possible to free production from the artificial constraints of profit and to fashion a world in our own interests. And how soon this happens depends upon us all – each and every one of us.

If you have found the above interesting and would like to find out more, why not visit, as a first step: www.worldsocialism.org/spgb